Internet marketing tips for CUTCO

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Tuesday, July 26, 2005

Google FadSense. One question... can I select where my ads will be displayed? PLEASE!


Fadsense: Google Adsense for Fashion
I'll bid $100 a click for Jessica Alba and $95 a click for Jessica Simpson. Where do I go to place my FadSense keyword bids?

Make sure you're sitting down before you click... Google FadSense™

As A CUTCO sales representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for CUTCO" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to write effective ads.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With CUTCO...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.
  • When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  • Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  • Add plurals: 'protein bar' and 'protein bars'
  • Use abbreviations and acronyms
  • Use US and UK spellings
  • Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

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posted by Dan Hollings @ 6:01 PM  

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