CUTCO and Mompreneurs?

CUTCO and Mompreneurs?

Source: DSA.org

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Figure it another way and the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has marched to the forefront: Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Lifetime Television; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of work at home moms. Their interviews revealed that these at-home business women share certain secrets for success when doing business online. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Patricia Cobe and Ellen H. Parlapiano:

• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

It's possible you think CUTCO is a ideal place for moms? Maybe you're hoping to attract work at home moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, mothers in business at home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be understood and respected.

Perhaps your cutlery, house and kitchenwares will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

PPC Tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Can You Be Compelling to a Mompreneur?

Here's one way you can be relevant and attractive in reaching out to work at home moms:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.



For additional marketing help visit:
Internet Marketing Tips for CUTCO

Until next week, happy pay per click campaigning...


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CUTCO | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | cutlery | kitchenware | cookware
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