Envision That Potential CUTCO Customers Wore Loudly Colored Red Shirts?

Envision That Potential CUTCO Customers Wore Loudly Colored Red Shirts?

In recent months, I have oftentimes had the privilege of consulting with CUTCO sales representatives. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still often get entrepreneurs that say, "marketing on a per-click basis through the various search engines might be marvelous, but I'm not convinced it's for my cutlery, house and kitchenwares."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of marketing on a per-click basis through the various search engines is still not understood. Maybe an analogy will help.

Step into a fantasy world for a moment and imagine how interesting it might be if you could secretively place yourself at the front door of a Target store or JC Penney and immediately spot customers who were looking for your product? Lets say they wore bright Red T-shirts shouting out what they were hoping to find in the store. And what if they knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Google AdWords, Yahoo's Sponsored Search or other pay per click search engines, you connect with your customers immediately, the second they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have tens of thousands of college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they found customers ready to buy and began promoting to them your cutlery, house and kitchenwares.

Now, even if other big companies have made montrous billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are continually interacting with every single prospective customer.

Running a pay per click ad is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
CUTCO | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | cutlery | kitchenware | cookware
Other recommended blogs:
Sensaria | Shaklee | Shure Pets