FadSense for fashion with Geo Referencing! Serve up contextual ads to passersby as you stroll about town?
Maybe it's a bit spooky thinking Google is tracking you all around town, but it sure beats having the FBI on your tail. I'm still sorting this one out in my head. Could something like this really be in our future? FadSense? Don't miss this: Google FadSense™
As A Carico consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Carico" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
To summarize the core of our current discussions, we want to know:
- How to find keywords related to your products and services.
- How to determine "tags" that help categorize your content.
- How to prepare your marketing campaign from the ground up.
- How to track your traffic, results, and advertising ROI (return on investment).
- How to create a destination or landing page that works.
- How to write effective ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Carico...
In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
Technorati:
Carico | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:01 PM |
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