Carico? What's the public's impression?

Carico? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Carico

The name Carico is derived from the words "Character in Company" and they place great emphasis on: Unique quality products not available anywhere else. Outstanding values and savings. Personalized customer service. Exceptional lifetime warranties. From air filtration, to cookware and tableware; from juice extraction to crystal and china, Carico stands behind their products.

Do you know if customers already think this about Carico?

That's an important factor in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the home and kitchen products you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items the public might associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any attempts to generate traffic, jump into your customers shoes and take a stroll over to your landing page.

Search engine marketing strategies:

So as promised, below you'll find this weeks installment of search engine tips...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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Carico | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords