The Pyrotechnics Of Search Engine Marketing Continue This July 4th...

The Pyrotechnics Of Search Engine Marketing Continue This July 4th...

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"If this doesn't make for a spectacular July the 4th, what does?"

And you're thinking, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Charmelle. The bottom line goal is to get quality blog or web page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the comet talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Charmelle to news and current events is also a terrific marketing strategy. Millions of people are on the web this week searching out stories about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

The kind of hits a savvy marketeer can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my last blog post we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Below are this weeks PPC tips (watch for more next week):

Pay per click tips for this week:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

For additional help with your pay per click ad campaign check out the tips in my previous post.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1826 - Stephen Foster, songwriter was born.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Deep Impact Smashes Into Tempel 1 (Universe Today)
NASA's Deep Impact mission completed its primary goal July 1st, when its impactor spacecraft smashed into Comet Tempel 1. NASA scientists are eagerly reviewing the impact data captured by the flyby spacecraft to learn what size crater was excavated, and the kind of material ejected into space. The 373 kg (820 lb) copper impactor crossed paths with Tempel 1 right on schedule, at 0552 UTC (1:52 am

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


Technorati:
Charmelle | marketing | search | comet | NASA