Would Your Sales Increase If Charmelle Prospects Wore Loudly Colored Blue T-shirts?

Would Your Sales Increase If Charmelle Prospects Wore Loudly Colored Blue T-shirts?

Since the launch of my "Internet Marketing Tips Blog", I recall from time to time having the pleasure of consulting directly or indirectly with Charmelle consultants. No matter how many tips I blog, articles I write, or trainings I teach, I still sometimes get people that say, "promoting with a pay per click strategy might be good, but not for my jewelry & fashion accessories."

I'm certain that one of the reasons I hear this is because the "idea" of promoting with a pay per click strategy is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.

Imagine if you could camp out at the front door of a Home Depot or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue T-shirts shouting out what they were after. And what if they knew to go straight to you rather than wander the store aimlessly looking?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with your customers the very instant they want to hear from you.

It gets even more interesting if we take it a step further. What if you could have tens of thousands of little helpers at the door of every market center in the country. What's more, you'd have to pay them only if they located an intersted customer and began marketing to them your jewelry & fashion accessories.

Now, even if your competition has posted huge ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly reaching out to every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of super sales "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

Check back next week for the next in this series of pay per click and online marketing tips...


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Charmelle | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | jewelry | costume jewelry
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