Internet marketing tips for Charmelle

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Wednesday, August 17, 2005

Yes, Jewelry & fashion accessories can easily be successfully promoted using Google or Yahoo pay per click


Charmelle offers high quality European designed costume jewelry at affordable prices. They specialize in an exclusive collection of jewelry and accessories for both men and women.

As A Charmelle consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get traffic.

Can your jewelry & fashion accessories be sold using Google or Yahoo pay per click or not? That's your first question, right? But equally important, can you orchestrate a pay per click campaign that generates more results or profits than cost?

Guess what, the answer is: "probably yes."

Tips, Tips, Tips... They just keep on coming!

  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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posted by Dan Hollings @ 11:40 PM  

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