Dynamic ads on the seat of your pants! A GPS chip allows FadSense to serve Google ads (even where the sun don't shine :-)
I guess Google might have to re-work their privacy policy on this one. Google FadSense; going where no man has gone before. Visit Google FadSense™
As A Conklin Company Independent Business Owner, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Conklin Company" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
Much of it boils down to learning a few key things:
- How to prepare your marketing campaign from the ground up.
- How to track your traffic, results, and advertising ROI (return on investment).
- How to create a destination or landing page that works.
- How to write effective ads.
- How to manage your advertising budget.
- How to create eye catching headlines for your ads.
- How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Conklin Company...
Over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
Conklin Company | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:01 PM |
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