Would Your Sales Increase If Conklin Company Customers Wore Vividly Colored Purple Jerseys?

Would Your Sales Increase If Conklin Company Customers Wore Vividly Colored Purple Jerseys?

In recent months, I have oftentimes had the honor to acting as a consultant with Conklin Company Independent Business Owners. No matter how many tips I blog, articles I write, or trainings I teach, I still sometimes get people that say, "internet search marketing might be wonderful, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my homecare & personal care."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "approach" of internet search marketing is still not understood. Maybe an analogy will help.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could plant yourself at the front door of a Sears or Best Buy and immediately spot customers who were looking for your product? Lets say they wore bright Purple tee shirts announcing what they were shopping for. And what if they knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with people ready to make a buying decision almost instantly, just as they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have a thousand advertising agents at the door of every department store in the country. What's more, you'd have to pay them only if they found prospects and began selling them your homecare & personal care.

Now, even if your competition has posted giant advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are actively reaching out to every single prospect that seems targeted for what you have.

Managing a pay-per-click ad campaign is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

Until next week, happy internet campaigning...


Technorati:
Conklin Company | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | personal care | homecare
Other recommended blogs:
Quixtar | Regal Ware | Reliv