Can You Envision If Country Bunny Bath and Body Customers Wore Brilliant Pink Jerseys?
In recent months, I have repeatedly had the honor to acting as a consultant with Country Bunny Bath and Body representatives. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still occassionaly get entrepreneurs that say, "internet search marketing might be marvelous, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my personal care & skincare."
While this always amazes me, I'm certain that one of the reasons I hear this is because the "strategy" of internet search marketing is still not understood.
Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?
How fun it would be if you could situate yourself at the front door of a Kmart or CompUSA store and immediately spot customers who were looking for your product? Lets say they wore vividly colored Pink tee shirts announcing what they were there for and what they had plans on buying.. Imagine if these shoppers knew to go straight to you rather than go up and down the isles looking for what they might have come for? With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with people ready to buy almost instantly, just as they want to hear from you.
Let's take this concept a step further. What if you could have a thousand little helpers at the door of every shopping mall in the country. What's more, you'd have to pay them only if they located an intersted customer and began selling them your personal care & skincare.
Now, even if other 'big dog' companies have displayed montrous billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively reaching out to every single prospect that seems targeted for what you have.
Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)
Until next week, happy internet campaigning...
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Country Bunny Bath and Body | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | skincare
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| posted by Dan Hollings @ 5:50 PM 1 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online website draws millions of visitors each month. 
That's an important point you must not overlook in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the personal care & skincare you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet. 
What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon. 
