A Country Bunny Bath and Body representative strategy for traffic generation on a budget.

A Country Bunny Bath and Body representative strategy for traffic generation on a budget.

Day by day, tick by tick, and click by click, time is passing and none of us are getting any younger. Has anyone mentioned to you that 192 days have passed since the beginning of our current year?

As if racing off for next year's cork popping celebration, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your traffic campaign is just not keeping the beat?

Do you market to women? It's important to note that the e-commerce gender gap appears to be widening, as more women opened their purse strings than men last quarter: the percentage of online purchases made by women reached 62 percent in the fourth quarter with men accounting for just 38 percent of transactions. (BizRate 2004)

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "How can I achieve his goal?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat attracting targeted traffic by running little ads in the various search engines (like Google's AdSense program). Done correctly, you can get ongoing affordable traffic. And best of all, you can keep within a budget that makes sense when compared to the results you get from that traffic.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

91% of merchants ranked keyword search as "very" to "somewhat" valuable, the highest percentage of 39 features that respondents were asked to rank. Other highly ranked features include E-mail as a merchandising tool, 89%; Sales and specials, 89%; Seasonal promotions, 84%; Cross-sells/up-sells on the product page, 78%. (e-tailing group, 2004)

But I'm A Country Bunny Bath and Body representative, I'm told it is almost impossible for me?

Maybe you are thinking that "some things" sell online but not your personal care & skincare. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Without any further delay, I'll continue with my tips this week.

Pay per click tips for this week:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In earlier blog posts you'll find the first and second installment of my PPC tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Country Bunny Bath and Body interesting or helpful.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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