Country Bunny Bath and Body? I know my opinion, but what about my customers?

Country Bunny Bath and Body? I know my opinion, but what about my customers?

Have you ever thought about the public's perception of what you do?

Country Bunny Bath and Body

Country Bunny Bath and Body's owner, Nancy was a stay at home mom who began creating and selling different crafts and products to make a part-time income. Eventually she came up with a recipe for success that became known as the Country Bunny Bath & Body product line. As the name implies, they offer wonderful products for the Bath & Body.

Do you believe that people visiting your web page have already learned this about Country Bunny Bath and Body?

That's an important point you must not overlook in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the personal care & skincare you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any marketing strategy, jump into your customers shoes and take a stroll over to your landing page.

PPC Tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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Country Bunny Bath and Body | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords