What If Potential Creative Memories Customers Wore Vividly Colored Turquoise T-shirts?
For years, I remember quite often having the enjoyment of acting as a consultant directly or indirectly with Creative Memories consultants. No matter my recommendations, I still from time-to-time get people that say, "marketing on a per-click basis through the various search engines might be the best thing since sliced bread, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my photo albums, supplies & cameras."
Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "idea" of marketing on a per-click basis through the various search engines is still not understood. Maybe an analogy will help.
What if you could secretively place yourself at the front door of a Kmart or CompUSA store and immediately spot customers who were looking for your product? Lets say they wore loudly colored Turquoise tee shirts revealing what they were hoping to find in the store. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking? With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with people ready to buy almost instantly, just as they want to hear from you.
Let's take this concept a step further. What if you could have an unlimited number of people working for you at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began promoting to them your photo albums, supplies & cameras.
Now, even if other 'big dog' companies have displayed huge advertisements, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually reaching out to every single prospect that seems targeted for what you have.
Running a pay per click ad is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they require no pay unless they produce results. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)
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Creative Memories | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | photo albums
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| posted by Dan Hollings @ 5:12 PM 1 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online website draws millions of visitors each month. 
That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the photo albums, supplies & cameras you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. 
