Implementing Your July 4th Deep Impact Traffic Generation Mission

Implementing Your July 4th Deep Impact Traffic Generation Mission

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"If this doesn't make for a spectacular July the 4th, what does?"

And you're wondering, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Creative Memories. The bottom line goal is to get quality blog or web page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the comet talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this special blog post for this July 4th day of celebration.

It just so happens that being "topical" and relating what you do with Creative Memories to news and current events is also an effective marketing strategy. Millions of people are on the web this week searching out stories about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like a toad on a hot road, you'll see your results leap to much higher levels.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Tips for your PPC campaign:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check last weeks blog post for the first round of search engine tips.


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It happened on the 4th...
1959 - America's 49-star flag, honoring Alaskan statehood, was officially unfurled.

Hubble captures Deep Impact's comet collision (Spaceflight Now)
The NASA/ESA Hubble Space Telescope captured the dramatic effects of the collision early July 4 between a 370-kilogram projectile released by the Deep Impact spacecraft and comet 9P/Tempel 1.

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


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