Internet marketing tips for Creative Memories

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Tuesday, July 26, 2005

"No clicks allowed" with Google FadSense? Still, I bet clicking will be irresistible in some situations!


Fadsense: Google Adsense for Fashion Yes, I took one look and I said, "this click!" I get it! But then I read you can't click, and I was lost? Google FadSense is perplexing at best. But I'll be at the mall soon, looking for potential spots I might want to click :-)

Go to Google FadSense

As A Creative Memories consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Creative Memories" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to write effective ads.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Creative Memories...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.
  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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posted by Dan Hollings @ 6:01 PM  

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