Creative Memories? What do people really think about it?

Creative Memories? What do people really think about it?

Have you ever thought about the public's perception of what you do?

Creative Memories

Creative Memories is a world leader in the scrapbook industry where they make a difference in the way people remember, celebrate and connect. Creative Memories Consultants offer instruction, support and ongoing encouragement as people begin preserving their photos and stories in photo-safe scrapbook albums.

Do you know if visitors arriving at your site already think this about Creative Memories?

That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the photo albums, supplies & cameras you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that seems like a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any PPC campaign, put on the eye glasses of your customer and take a hard look at your landing page.

More tips for your PPC campaign:

So as promised, below you'll find this weeks installment of search engine tips...

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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Creative Memories | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords