Internet marketing tips for Creative Memories

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Wednesday, August 17, 2005

It's easy to prepare photo albums, supplies & cameras to be successfully marketed by PPC


Creative Memories is a world leader in the scrapbook industry where they make a difference in the way people remember, celebrate and connect. Creative Memories Consultants offer instruction, support and ongoing encouragement as people begin preserving their photos and stories in photo-safe scrapbook albums.

As A Creative Memories consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your photo albums, supplies & cameras be sold by PPC or not? You've got to answer that first, right? But equally important, can you come up with a search engine campaign that creates more solid customers than lost money?

Good news, the answer is: "definitely yes."

Tips, Tips, Tips... They just keep on coming!

  • On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
  • FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
  • There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.
Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:40 PM  

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