A Direct Sales professional methodology for quality traffic, click by click.

A Direct Sales professional methodology for quality traffic, click by click.

Who would have guessed that 192 days have passed since the beginning of 2005?

Without question, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your traffic campaign is just not keeping the beat?

Are you getting your piece of the pie? Retail sales by internet merchants will likely climb to over $109 billion for the current year. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get just ONE serious customer, prospect or visitor to take action each day.

If you're asking "Wait a minute, just how can I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

Every place you read you find stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

According to Verisign (05/2005), The $4.4 billion racked up this year by online shoppers is a 24 percent increase over the same period last year. Fuelling the dollars spent was a 31 percent increase in the total number of transactions, up to 54.8 million this year. Monday May 2 was the peak day for online shopping during the Mother's Day period, as $473 million worth from 5.43 million transactions were reported.

But I'm A Direct Sales professional, is it another story marketing what I have?

Maybe you are thinking that "some things" sell online but not your particular product or service. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Without any further delay, I'll continue with my tips this week.

PPC Tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Direct sales interesting or helpful.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Direct sales | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics