Are you Froogling? Are your particular products or services listed?

Are you Froogling? Are your particular products or services listed?

As A Direct Sales professional, the first question you need to ask yourself is: "Where do customers shop?"

• Customers shop at a place that s convenient
• Customers shop at a place they trust
• Customers shop at a place with good prices
• Customers shop at a place that s well promoted
• Customers shop at a place they ve shopped at before.

So what does all this have to do with Google's Froogle? Well simply put; many people have been to Google or Froogle before, it's well promoted, and as always it is convenient. People are basically familiar with Google's various search engines and they trust this newer comparison shopping engine because it's backed by Google. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer.

As comparison shopping engines go, Froogle is hitting a home run for entrepreneurs. We all want our products in front of targeted customers and that's just what Froogle does. Foogle has hit a homerun for merchants and at the same time, they've hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's 100% free!

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Google's Foogle...

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Regardless of your particular product or service, do you know how it might be listed in Froogle.

Next are some helpful steps toward getting your particular products or services listed in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   
5. Final content review
   We will review your feed to ensure that its content is consistent with our program policies.

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Direct sales | Froogle | Dan Hollings |
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