Direct sales? If only more folks knew what I did. If only?

Direct sales? If only more folks knew what I did. If only?

Have you ever thought about the public's perception of what you do?

Direct sales

Perhaps your product or service is not widely known by consumers, but your method of marketing (Direct sales) may be known. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If your customers like what you offer, they will naturally want to recommend it to others.

Do you know if customers have already heard this about Direct sales?

That's perhaps the first challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the particular product or service you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any marketing drive, think like a customer and look at your landing page.

More tips for your PPC campaign:

So as promised, below you'll find this weeks installment of search engine tips...

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

In earlier blog posts you'll find several installments of my PPC tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Direct sales | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords