Mompreneurs in Direct sales?

Mompreneurs in Direct sales?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Figure it another way and the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has appeared on our horizon known as Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these work at home women share certain secrets for online results. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Parlapiano and Cobe:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Perhaps you think Direct sales is a wonderful place for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, "at home" business moms are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and respected.

Think optimistically that your particular product or service will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

Search engine marketing strategies:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Becoming Relevant to Mompreneurs...

Here's one way you can be relevant and attractive in reaching out to work-from-home mothers:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

In earlier blog posts you'll find several installments of my PPC tips.



For additional internet strategies visit:
Internet Marketing Tips for Direct sales

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
Direct sales | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
Other recommended blogs:
Your website | Your home business | Your Blog