Regardless of your particular product or service, do you know how it might be successfully promoted via Google or Yahoo

Regardless of your particular product or service, do you know how it might be successfully promoted via Google or Yahoo

Perhaps your product or service is not widely known by consumers, but your method of marketing (Direct sales) may be known. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. If your customers like what you offer, they will naturally want to recommend it to others.

As A Direct Sales professional you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your particular product or service be sold via Google or Yahoo or not? That's your first question, right? But equally important, can you put together a search engine campaign that creates more measurable results than expense?

Exciting news, the answer is: "definitely yes."

PPC Tips list continued from previous weeks:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


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Direct sales | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords |