Search all you want, but you'll not find "Google." On this day (after 118 years) someone typed in the last keyword and got no results...
If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.
Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?
"The perfect search engine, would understand exactly what you mean and give back exactly what you want," says Google co-founder Larry Page, "Never settle for the best."
| On this date... | By 1997, only a little over 400 Woolworth stores remained in the U. S. (and a few hundred more overseas). It was announced that the stores would be closed and the remaining 9,200 employees terminated. That was on this day. |
Could this happen to Google? Well, yes. In the Fortune story, "Search and Destroy" It states that Bill Gates is leading a charge against Google. Forced to watch Google's stock soar the way Microsoft's used to, while Google's Brin and Page enjoy new roles as tech's rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Google's popularity gets under his skin. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.
| Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005) |
Good news for the Discovery Toys educational consultant
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads
As compared to other methods of getting customers, PPC search ads seem to perform better. The cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. according to Piper Jaffray & Co. research. Pay-per-click is obviously the lead horse.
"Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. "The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads." (Nasdaq:DECK - news)
Are there dangers or flaws in search advertising?
- At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
- An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
- Certain campaigns fail because they are ill-conceived or unsuited to the medium.
Pay per click tips for this week:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
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Technorati:
Discovery Toys | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising
| posted by Dan Hollings @ 3:27 PM |
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