Educational toys. The perfect product to be sold successfully by a PPC search engine campaign

Educational toys. The perfect product to be sold successfully by a PPC search engine campaign

Discovery Toys has been offering families toys and games that lead to learning for over 26 years. And, with the expansion of the Discovery Toys line into books and software, they now offer children even more exciting adventures on the path to success. Plus, every product has been kid tested and expert approved. You can't get better than that!

As A Discovery Toys educational consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your educational toys be sold by a PPC search engine campaign or not? You've got to answer that first, right? But equally important, can you put together a campaign that produces more profits bottom-line results than expense?

Exciting news, the answer is: "most likely."

Pay per click tips for this week:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Discovery Toys | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | educational products | educational toys