Imagine That "Ready-to-buy" Discovery Toys Customers Wore Brilliant Orange Jerseys?

Imagine That "Ready-to-buy" Discovery Toys Customers Wore Brilliant Orange Jerseys?

As I reflect upon the people I've assisted in my consulting practice, I remember quite often having the enjoyment of consulting directly with Discovery Toys educational consultants. No matter how many tips I blog, articles I write, or trainings I teach, I still occassionaly get folks that say, "marketing on a per-click basis through the various search engines might be marvelous, but perhaps it's not for my educational toys."

Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "strategy" of marketing on a per-click basis through the various search engines is still not understood.

I'll attempt a little analogy to see if I can get everyone confortable with the concept...

Step into a fantasy world for a moment and imagine how interesting it might be if you could park at the front door of a Wal-Mart or CompUSA and immediately spot customers who were looking for your product? Lets say they wore brilliant Orange shirts shouting out what they were shopping for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than shopping in a hit and miss fashion?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with interested site visitors immediately, the second they want to hear from you.

Let's take this concept a step further. What if you could have a thousand little helpers at the door of every market center in the country. What's more, you'd have to pay them only if they generated interest in your things and began selling them your educational toys.

Now, even if other big companies have made giant ad banners, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are continually reaching out to every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as customers start shopping, you'll be the first to know.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

Check back next week for the next in this series of pay per click and online marketing tips...


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Discovery Toys | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | educational products | educational toys
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