Internet marketing tips for EcoQuest

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Wednesday, August 17, 2005

Air filtration systems, nutritional supplements, water treatment systems & personal care can all be sold successfully using PPC


EcoQuest offers items that have been carefully designed to safely and conveniently enhance and improve the quality of living indoors. Yes, we are talking fresh air, clean water, personal care, nutrition and household. Customers enjoy great products knowing they will get the kind of personal attention not found elsewhere.

As An EcoQuest dealer you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your air filtration systems, nutritional supplements, water treatment systems & personal care be sold using PPC or not? That's your first question, right? But equally important, can you implement a search engine campaign that generates more buying customers than cost?

Promising news, the answer is: "YES!"

Search engine marketing tips:

  • When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
  • Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
  • Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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| | | | | | | | air filtration | water treatment | nutritional supplements | nutrition

posted by Dan Hollings @ 11:40 PM  

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