EcoQuest? Is it perceived in the way I think?
Have you ever thought about the public's perception of what you do?
| EcoQuest |
| EcoQuest offers items that have been carefully designed to safely and conveniently enhance and improve the quality of living indoors. Yes, we are talking fresh air, clean water, personal care, nutrition and household. Customers enjoy great products knowing they will get the kind of personal attention not found elsewhere. |
Do you honestly think that people reading your ads have already heard this about EcoQuest?
That's the challenge in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the air filtration systems, nutritional supplements, water treatment systems & personal care you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet. If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.
If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.
Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic generation strategy, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.
More tips for your PPC campaign:
Below are this weeks tips for better search engine marketing (using pay-per-click):- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
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Technorati:
EcoQuest | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords
| posted by Dan Hollings @ 3:33 PM |
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