Envision That Hot Fifth Avenue Collection Prospects Wore Bright Yellow Shirts?

Envision That Hot Fifth Avenue Collection Prospects Wore Bright Yellow Shirts?

For years, I recall from time to time having the privilege of acting as a consultant with Fifth Avenue Collection jewellers. Regardless of all my attempts to explain, I still from time-to-time get people that say, "marketing through search engines might be wonderful, but not for my jewelry."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "concept" of marketing through search engines is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could invisibly appear at the front door of a Wal-Mart or CompUSA and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow tee shirts revealing what they were searching for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with potential customers immediately, the second they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of people working for you at the door of every shopping center in the country. What's more, you'd have to pay them only if they found prospects and began promoting to them your jewelry.

Now, even if your competition has posted montrous ad banners, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively reaching out to every single customer that passes by.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

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Technorati:
Fifth Avenue Collection | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | jewelry | costume jewelry
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