Fifth Avenue Collection? What's the public's impression?

Fifth Avenue Collection? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Fifth Avenue Collection

Fifth Avenue Collections is a company that keeps up with current fashion trends and delivers an excellent line of jewelry and fashion. The Jewellery is designed using natural gemstones and quality craftsmanship; Fifth Avenue Collections jewellery is also well priced and extremely high quality.

Do you honestly think that visitors already have a mindset like this about Fifth Avenue Collection?

That's the challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the jewelry you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any contextual ad program, jump into your customers shoes and take a stroll over to your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In earlier blog posts you'll find several installments of my PPC tips.


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Fifth Avenue Collection | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords