Imagine If "Ready-to-buy" FreeLife Customers Wore Vividly Colored Blue Shirts?
For years, I remember quite often having the honor to working with FreeLife marketing executives. Despite my many published articles, tips and eBooks on the subject, I still from time-to-time get individuals that say, "running a pay per click marketing campaign might be good, but not for my nutritional supplements & personal care."
Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "approach" of running a pay per click marketing campaign is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.
Step into a fantasy world for a moment and imagine how interesting it might be if you could stand at the front door of a Sears or JC Penney store and immediately spot customers who were looking for your product? Lets say they wore loudly colored Blue T-shirts revealing what they were there for and what they had plans on buying.. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking? With Yahoo's Sponsored Search, Google AdWords, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with people ready to buy the very instant they want to hear from you.
The power of this idea gets even more enticing if we augment it a bit more... What if you could have 1000's of young college students at the door of every department store in the country. What's more, you'd have to pay them only if they generated interest in your things and began marketing to them your nutritional supplements & personal care.
Now, even if other 'big dog' companies have displayed big billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are constantly interacting with every single customer that passes by.
Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)
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FreeLife | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | personal care | nutritional supplements | nutrition
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| posted by Dan Hollings @ 5:12 PM 3 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNN; their mompreneurs online 
That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the nutritional supplements & personal care you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. 
