Call them FreeLife Moms or Mompreneurs?
Source: Direct Sales Association
According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has morphed from entrepreneurism and it called Mompreneurism.
Mompreneurs Online: Using the Internet to Build Work@Home Success
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNN; their mompreneurs online site draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of at home mompreneurs. Their interviews revealed that these at-home business women share certain secrets for internet success. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Cobe and Parlapiano:
- Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
- A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
- Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
Whatever the case, it's an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be understood and respected.
With any luck, your nutritional supplements & personal care will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!
Search engine marketing strategies:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Can You Be Compelling to a Mompreneur?
Here's one way you can be compelling and relevant in reaching out to at home mompreneurs: FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.
In earlier blog posts you'll find several installments of my PPC tips.
For additional internet strategies visit:
Internet Marketing Tips for FreeLife
Check back next week for the next in this series of pay per click marketing tips...
Technorati:
FreeLife | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | personal care | nutritional supplements | nutrition
Other recommended blogs:
Tastefully Simple | The Traveling Vineyard | Tomboy Tools
| posted by Dan Hollings @ 10:48 PM |
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