FreeLife? Is it perceived in the way I think?

FreeLife? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

FreeLife

Research has shown that many of the world's longest living people consume regular daily helpings of a tiny red fruit that may just be the world's most powerful anti-aging food the goji berry. FreeLife™ is the first company to perfect a difficult and demanding proprietary extraction process and create the only standardized form of this incredible plant available in the world today: Himalayan Goji Juice.

Do you truly believe that potential customers already have a mindset like this about FreeLife?

That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the nutritional supplements & personal care you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any traffic generation strategy, think like a customer and look at your landing page.

Pay per click tips for this week:

So as promised, below you'll find this weeks installment of search engine tips...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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FreeLife | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords