Internet marketing tips for FreeLife

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Wednesday, August 17, 2005

Nutritional supplements & personal care may be successfully marketed by Sponsored Ads or AdWords


Research has shown that many of the world's longest living people consume regular daily helpings of a tiny red fruit that may just be the world's most powerful anti-aging food the goji berry. FreeLife™ is the first company to perfect a difficult and demanding proprietary extraction process and create the only standardized form of this incredible plant available in the world today: Himalayan Goji Juice.

As A FreeLife marketing executive you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get traffic.

Can your nutritional supplements & personal care be sold by Sponsored Ads or AdWords or not? That's question #1, right? But equally important, can you come up with a pay per click strategy that produces more profits and results than lost money?

Exciting news, the answer is: "most likely."

Tricks of the trade for the successful PPC campaign...

  • If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
  • Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

    Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
  • Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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posted by Dan Hollings @ 11:40 PM  

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