Imagine That All Global Health Trax Customers Wore Loudly Colored Purple Shirts?

Imagine That All Global Health Trax Customers Wore Loudly Colored Purple Shirts?

As a consultant to this industry, I sometimes have the enjoyment of working directly or indirectly with Global Health Trax members. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still from time-to-time get people that say, "internet search marketing might be marvelous, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my nutritional supplements."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "strategy" of internet search marketing is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

What if you could camp out at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Purple tee shirts announcing what they were searching for. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with potential customers the very instant they want to hear from you.

Let's take this concept a step further. What if you could have a thousand college kids at the door of every shopping center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your nutritional supplements.

Now, even if other 'big dog' companies have displayed huge advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually reaching out to every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

To make certain you don't miss this series of internet marketing tips, you might consider subscribing to my RSS feed.


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Global Health Trax | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
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USANA | Warm Spirit | Weekenders USA

Mompreneurism and the trends at Global Health Trax

Mompreneurism and the trends at Global Health Trax

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the guys total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these work at home women share certain secrets for success on the wild, wild web. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Perhaps you think Global Health Trax is a ideal place for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, moms running their own business from home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and respected.

Perhaps your nutritional supplements will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

PPC Tips:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

How to Appeal to Mompreneurs

Here's one way you can be appealing and compelling in reaching out to mothers managing kids and a business from home:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional marketing help visit:
Internet Marketing Tips for Global Health Trax

Check back next week for the next in this series of pay per click marketing tips...


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Global Health Trax | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | nutritional supplements | nutrition
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Got nutritional supplements? Can these products be sold online using a pay per click campaign

Got nutritional supplements? Can these products be sold online using a pay per click campaign

Global Health Trax is the exclusive distributor of several foundational nutrition products, a very popular fungus-yeast infection product, as well as manufacturer of two industry-leading patented products for oxygen and silica supplements. This places GHT at the forefront of bringing quality, wellness-addressing, life-enhancing products to the global market.

As A Global Health Trax member you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.

Can your nutritional supplements be sold using a pay per click campaign or not? You've got to answer that first, right? But equally important, can you implement a pay per click campaign that produces more buying customers than lost money?

Exciting news, the answer is: "most likely."

PPC Tips list continued from previous weeks:

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Until next week, happy pay per click campaigning...


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Global Health Trax | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | nutritional supplements | nutrition

What's Best? Yahoo or Google Pay Per Click Ads for Global Health Trax.

What's Best? Yahoo or Google Pay Per Click Ads for Global Health Trax.

There are many PPC search engines, with some being better than others. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your search engine advertising with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

There's no better way to begin than by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:

Yahoo Sponsored Search: Flash Introduction
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Learn advantages of Yahoo's PPC program.

Google AdWords: Bidding and Ranking
http://services.google.com/tutorial/bpr/bpr.html
How to improve your AdWord rank and manage your PPC costs.

Google AdWords Account Navigation
http://services.google.com/tutorial/acct_nav/acct_nav.html
Getting arround in your AdWords account area.

Google and Yahoo Handle Bidding a Bit Different, Let's Look...

Sponsored ads at Yahoo

• Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
• Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
• Yahoo's maximum bid is $999.99
• Yahoo's minimum bid is $0.10

Google AdWords

• Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
• Google does not allow you to know how much your competitors are bidding per click.
• An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
• Google's maximum bid is $100.00
• Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

NEWS: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google' New Policy

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

Pay per click tips for this week:

Pay-per-click advertising tips for the Global Health Trax member continue below:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Hopefully you're learning valuable tips. Study previous blog posts for many other marketing ideas. Perhaps you should add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Global Health Trax | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Global Health Trax? What's that all about?

Global Health Trax? What's that all about?

Have you ever thought about the public's perception of what you do?

Global Health Trax

Global Health Trax is the exclusive distributor of several foundational nutrition products, a very popular fungus-yeast infection product, as well as manufacturer of two industry-leading patented products for oxygen and silica supplements. This places GHT at the forefront of bringing quality, wellness-addressing, life-enhancing products to the global market.

Do you know if visitors have already learned this about Global Health Trax?

That's an often overlooked part in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional supplements you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any customer acquisition approach, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

Without any further delay, I'll continue with my tips this week.

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Global Health Trax | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords

FadSense? This might stand the fashion industry on its ear...

FadSense? This might stand the fashion industry on its ear...

Valentino Garavani, Donatella Versace, Ralph Lauren And Google? What do they have in common? Fashion. YES! Fashion. But nobody can beat those FadSense sneakers. Run, don't walk, to check this out.

Check out the site: Google FadSense™

As A Global Health Trax member, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Global Health Trax" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:

• How to find keywords related to your products and services.
• How to determine "tags" that help categorize your content.
• How to prepare your marketing campaign from the ground up.
• How to create a destination or landing page that works.
• How to write effective ads.
• How to manage your advertising budget.
• How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Global Health Trax...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


Technorati:
Global Health Trax | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords

"No Results Found," after 118 years, somebody turned the lights out at Google...

"No Results Found," after 118 years, somebody turned the lights out at Google...

What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

"The perfect search engine, would understand exactly what you mean and give back exactly what you want," says Google co-founder Larry Page, "Never settle for the best."

On this date...

One of the strange things about Woolworth's announcement that it was closing its doors after 118 years, was that many of the calls to Woolworth's corporate headquarters afterward urging the company to keep the stores open were from people worried about what would become of all the fish sold in the Woolworth's store pet departments. Does anyone know what really happened to those fish on this day in 1997?

Could this happen to Google? Well, yes. And if Microsoft can do to Google what it did to Netscape, perhaps it won't take 117 years. If this facinates you read the Fortune Magazine story: GATES VS. GOOGLE Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005)

Good news for the Global Health Trax member

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

The choice for advertisers is clear. Pay-per-click search listings appear to out perform other methods when it comes to delivering a cost-effective way to get customers. According to Piper Jaffray & Co., the cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Television data was not mentioned.

"When someone conducts a search, only two things can happen. They'll either find your business or a competitor's business. Game over," states Jeffrey Herzog, chairman and chief executive of iCrossing, a search engine marketing company that helps people create and manage Web search campaigns.

Are there dangers or flaws in search advertising?

• An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
• Certain campaigns fail because they are ill-conceived or unsuited to the medium.
• Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

More tips for your PPC campaign:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In earlier blog posts you'll find the first, second and third installment of my PPC tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Global Health Trax | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising