FadSense? This might stand the fashion industry on its ear...
Check out the site: Google FadSense™
As A Global Health Trax member, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Global Health Trax" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!
Before we continue with this week's tips, let's look at what we must concentrate on:
- How to find keywords related to your products and services.
- How to determine "tags" that help categorize your content.
- How to prepare your marketing campaign from the ground up.
- How to create a destination or landing page that works.
- How to write effective ads.
- How to manage your advertising budget.
- How to create eye catching headlines for your ads.
My Continuing Tips To Help You With Global Health Trax...
This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.- When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
- Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
- Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...
Technorati:
Global Health Trax | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords
| posted by Dan Hollings @ 6:02 PM |
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