A Global Health Trax member methodology for targeting prospects with pay-per-click.

A Global Health Trax member methodology for targeting prospects with pay-per-click.

Has anyone mentioned to you that 192 days have passed since the beginning of this year?

As if racing off for next year's cork popping celebration, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your customer acquisition approach is just not keeping the beat?

Are you getting your piece of the pie? Web sales in the retail sector will climb to over $109.6 billion this 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get just ONE serious customer, prospect or visitor to take action each day.

If you're asking "Tell me the secret? (because everything else I've tried has flopped)." Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat paying as you go, with a properly managed pay-per-click search engine strategy.

Where are people advertising these days? According to TNS Media Intelligence (03/2005) Internet advertising showed the strongest gain (21.4%), followed by outdoor (20.1%), cable TV (13.8%) and national syndication (15.8%).

All around the world you havve reports, stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

Q1 online sales for 2005 reached nearly $37 billion, representing an 18% year-over-year increase (Source: Forrester). Yet if you dig through your online sales records it's unlikely you've experienced similar growth.

But I'm A Global Health Trax member, could it be almost impossible considering my situation?

Maybe you are thinking that "some things" sell online but not your nutritional supplements. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my previous blog entries (last week and the week prior) we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

Search engine campaign tips:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last two blog posts for the first and second set in this series of PPC search engine tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Global Health Trax interesting or helpful.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Global Health Trax | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics