Global Health Trax? What's that all about?

Global Health Trax? What's that all about?

Have you ever thought about the public's perception of what you do?

Global Health Trax

Global Health Trax is the exclusive distributor of several foundational nutrition products, a very popular fungus-yeast infection product, as well as manufacturer of two industry-leading patented products for oxygen and silica supplements. This places GHT at the forefront of bringing quality, wellness-addressing, life-enhancing products to the global market.

Do you know if visitors have already learned this about Global Health Trax?

That's an often overlooked part in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional supplements you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any customer acquisition approach, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

Without any further delay, I'll continue with my tips this week.

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Global Health Trax | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords