Imagine That All Global Health Trax Customers Wore Loudly Colored Purple Shirts?

Imagine That All Global Health Trax Customers Wore Loudly Colored Purple Shirts?

As a consultant to this industry, I sometimes have the enjoyment of working directly or indirectly with Global Health Trax members. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still from time-to-time get people that say, "internet search marketing might be marvelous, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my nutritional supplements."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "strategy" of internet search marketing is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

What if you could camp out at the front door of a Wal-Mart or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Purple tee shirts announcing what they were searching for. Imagine if these shoppers knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with potential customers the very instant they want to hear from you.

Let's take this concept a step further. What if you could have a thousand college kids at the door of every shopping center in the country. What's more, you'd have to pay them only if they found customers ready to buy and began marketing to them your nutritional supplements.

Now, even if other 'big dog' companies have displayed huge advertisements, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are continually reaching out to every single prospect that seems targeted for what you have.

Running a pay per click ad is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

To make certain you don't miss this series of internet marketing tips, you might consider subscribing to my RSS feed.


Technorati:
Global Health Trax | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
Other recommended blogs:
USANA | Warm Spirit | Weekenders USA