Internet marketing tips for Gold Canyon Candles

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Wednesday, August 17, 2005

Candles & candle accessories? Can these hot items be marketed by a PPC search engine campaign


Gold Canyon Candles is based in Arizona and keeps the dream of "The World's Finest"™ candle alive as they continue to manufacture scented products of the highest quality. Yes, Gold Canyon Candles are made by candle lovers for candle lovers and "The World's Finest"™ source for fragrant candles and accessories.

As A Gold Canyon Candles distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get potential customers.

Can your candles & candle accessories be sold by a PPC search engine campaign or not? That's question #1, right? But equally important, can you orchestrate a campaign that produces more real buyer than lost money?

Exciting news, the answer is: "probably yes."

Pay per click tips for this week:

  • Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  • Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  • Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  • Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Check back next week for the next in this series of pay per click marketing tips...


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posted by Dan Hollings @ 11:40 PM  

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