Gold Canyon Candles? If only more folks knew what I did. If only?

Gold Canyon Candles? If only more folks knew what I did. If only?

Have you ever thought about the public's perception of what you do?

Gold Canyon Candles

Gold Canyon Candles is based in Arizona and keeps the dream of "The World's Finest"™ candle alive as they continue to manufacture scented products of the highest quality. Yes, Gold Canyon Candles are made by candle lovers for candle lovers and "The World's Finest"™ source for fragrant candles and accessories.

Do you truly believe that potential customers already have a mindset like this about Gold Canyon Candles?

That's perhaps the first challenge in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the candles & candle accessories you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any traffic campaign, stop and think for a moment about what your potential customer might perceive as they arrive at your landing page.

Search engine marketing tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Gold Canyon Candles | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords