Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"It's an outstanding success for this 4th day of July!"

And you're thinking, "Is this the correct blog?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Herbalife. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the astronomy talk you ask? Well the truth is, I found this news story fascinating from the outset. It got me thinking about the parallels between getting "hits" at a website or blog and this single astronomical "hit" that this one comet was getting.

The media, the attention, the science, and all things 'cosmic' just seemed to flare up in interest as the 4th of July impact got closer and closer. So with an adult beverage by my side (lemonade :-) I felt it was rather topical for this Independence Day.

It just so happens that being "topical" and relating what you do with Herbalife to news and current events is also (should I say it?) an out-of-this-world marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

The increase level of visitors such a campaign can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Search engine campaign tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Last week I posted the first round of search engine marketing tips. Check there for more ideas.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1997 - NASA's Mars Pathfinder became the first US spacecraft to land on Mars in more than two decades.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Deep Impact Smashes Into Tempel 1 (Universe Today)
NASA's Deep Impact mission completed its primary goal July 1st, when its impactor spacecraft smashed into Comet Tempel 1. NASA scientists are eagerly reviewing the impact data captured by the flyby spacecraft to learn what size crater was excavated, and the kind of material ejected into space. The 373 kg (820 lb) copper impactor crossed paths with Tempel 1 right on schedule, at 0552 UTC (1:52 am


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