Personal care & nutritional products. How can these be sold online via a PPC marketing campaign

Personal care & nutritional products. How can these be sold online via a PPC marketing campaign

Herbalife makes nutrition simple. Want to slim down without feeling hungry? Have more energy? Look and feel younger? With ShapeWorks™ Herbalife helps you design a customized program, with weight-loss, nutritional and personal-care products, to help create a whole new you!

As An Herbalife distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your personal care & nutritional products be sold via a PPC marketing campaign or not? That's your first question, right? But equally important, can you come up with a search engine campaign that creates more real customers than promotional expense?

Guess what, the answer is: "without a doubt, YES!"

Search engine marketing strategies:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Herbalife | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | personal care | nutritional supplements | nutrition