Internet marketing tips for Home Interiors Gifts

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Tuesday, July 26, 2005

Fadsense: Google Adsense for Fashion?


Fadsense: Google Adsense for Fashion Fadsense: Google goes blue jeans and sneakers? Valentino Garavani, Donatella Versace, Ralph Lauren and all the other big names in fashion may soon have a new competitor (or partner) on the runway.

Make sure you're sitting down before you click... Google FadSense

As A Home Interiors and Gifts decorating consultant, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Home Interiors and Gifts" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to track your traffic, results, and advertising ROI (return on investment).
  • How to create a destination or landing page that works.
  • How to manage your advertising budget.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Home Interiors and Gifts...

In my last few blog posts we have hammered away with dozens of valuable tips. This week we continue.
  • When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
  • Explore variations: 'soy milk', 'soymilk', 'soy-milk'
  • Add plurals: 'protein bar' and 'protein bars'
  • Use abbreviations and acronyms
  • Use US and UK spellings
  • Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Check back over my last four blog posts for the first, second, third and fourth sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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posted by Dan Hollings @ 6:02 PM  

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