NASA's Deep Impact Mission, Only 83 Million Miles Away. Are Your Site Or Blog Visitors Any Closer?

NASA's Deep Impact Mission, Only 83 Million Miles Away. Are Your Site Or Blog Visitors Any Closer?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a smashing success for the 4th of July!"

And you're wondering, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Home Interiors and Gifts. The bottom line goal is to get quality blog or web page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the meteor talk you ask? Well the truth is, I found this news story fascinating (perhaps like you and umteen others) and felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Home Interiors and Gifts to news and current events is also a wonderful marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll attract more targeted traffic.

The increase level of visitors such a campaign can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

This week I'd like to continue with the pay-per-click search engine tips. For those who have been following (or subscribing by RSS feed) you are aware that last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

PPC Tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

In my previous blog post I included the first installment of tips. You will find additional help for your PPC campaign there.


To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

It happened on the 4th...
1832 - "America", written by Dr Samuel Francis Smith, was sung in public for the first time, at the Park Street Church in Boston.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Smashes Into Tempel 1 (Universe Today)
NASA's Deep Impact mission completed its primary goal July 1st, when its impactor spacecraft smashed into Comet Tempel 1. NASA scientists are eagerly reviewing the impact data captured by the flyby spacecraft to learn what size crater was excavated, and the kind of material ejected into space. The 373 kg (820 lb) copper impactor crossed paths with Tempel 1 right on schedule, at 0552 UTC (1:52 am

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


Technorati:
Home Interiors and Gifts | marketing | search | comet | NASA