Home Interiors and Gifts, the Ideal Mompreneurial Business?

Home Interiors and Gifts, the Ideal Mompreneurial Business?

Source: Direct Sales Association

Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Figure it another way and the males total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has marched to the forefront: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of "at home" business moms. Their interviews revealed that these work at home women share certain secrets for success on the wild, wild web. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Cobe and Parlapiano:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

Perhaps you think Home Interiors and Gifts is a wonderful opportunity for moms? Maybe you're hoping to attract "at home" business moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, it's an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.

Maybe your giftware, home accessories & decor will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on how to best implement a successful pay-per-click campaign. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Becoming Relevant to Mompreneurs...

Here's one way you can be relevant and compelling in reaching out to "at home" business moms:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional tips and help visit:
Internet Marketing Tips for Home Interiors and Gifts

Check back next week for the next in this series of pay per click marketing tips...


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Home Interiors and Gifts | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | giftware | decor
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