"No Results Found," after 118 years, somebody turned the lights out at Google...
If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.
Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?
"Never settle for the best" says Google co-founder Larry Page, "The perfect search engine, would understand exactly what you mean and give back exactly what you want."
| On this date... | In 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores. The Woolworth building (opened in 1919) in New York City was the world's tallest skyscraper until 1930.  |
Could this happen to Google? Well, yes. Bill Gates is on a mission to build a Google killer. What got him so riled? Google, the darling of search is moving into software and that's Microsoft's turf. Fortune story here. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.
| Global search advertising revenue, which was $369 million in 2001, is expected to hit $7.9 billion this year, according to research from Piper Jaffray & Co. Those who work in and cover the industry see further expansion as paid search grows overseas and is embraced by ever- larger companies following audiences to the Web. (Source: Reuters 2005) |
Good news for the Homemade Gourmet distributor
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads
When it comes to delivering a cost-effective way to bag customers, Web search ads appear to trump other methods. According to Piper Jaffray, the cost to acquire a customer is about $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Data for television was not included. Where would you put your ad money?
"When someone conducts a search, only two things can happen. They'll either find your business or a competitor's business. Game over," states Jeffrey Herzog, chairman and chief executive of iCrossing, a search engine marketing company that helps people create and manage Web search campaigns.
Are there dangers or flaws in search advertising?
- An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
- Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
- Certain campaigns fail because they are ill-conceived or unsuited to the medium.
Search engine marketing strategies:
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
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Technorati:
Homemade Gourmet | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising
| posted by Dan Hollings @ 3:28 PM |
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