Homemade Gourmet? Really? Is that what you do?

Homemade Gourmet? Really? Is that what you do?

Have you ever thought about the public's perception of what you do?

Homemade Gourmet

Homemade Gourmet strives to bring families back to the dinner table by providing quality, affordable, easy-to-prepare meals and education. People deserve time with their family and all the benefits and rewards that are tied to the simple act of sharing a meal. That s why Homemade Gourmet s is so passionate about providing Meal Solutions to busy families.

Do you believe that visitors already perceive this about Homemade Gourmet?

That's perhaps the first challenge in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the food & beverage you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any marketing strategy, jump into your customers shoes and take a stroll over to your landing page.

More Pay Per Click Marketing Tips Below:

Without any further delay, I'll continue with my tips this week.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Like what you're reading? Subscribe to my RSS feed.


Technorati:
Homemade Gourmet | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords