Selling food & beverage online? Is it possible these can be sold successfully by a pay per click campaign

Selling food & beverage online? Is it possible these can be sold successfully by a pay per click campaign

Homemade Gourmet strives to bring families back to the dinner table by providing quality, affordable, easy-to-prepare meals and education. People deserve time with their family and all the benefits and rewards that are tied to the simple act of sharing a meal. That s why Homemade Gourmet s is so passionate about providing Meal Solutions to busy families.

As A Homemade Gourmet distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your food & beverage be sold by a pay per click campaign or not? That's question #1, right? But equally important, can you come up with a search engine campaign that produces more results or profits than campaign costs?

Good news, the answer is: "most likely."

PPC Tips:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Homemade Gourmet | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | Food | Beverage