Why Froogle? Why Not? Are your food & beverage products listed?

Why Froogle? Why Not? Are your food & beverage products listed?

As A Homemade Gourmet distributor, the first question you need to ask yourself is: "Where do customers shop?"

• Consumers frequent places that are familiar
• Consumers frequent places that are convenient
• Consumers frequent places they trust
• Consumers frequent places with fair prices
• Consumers frequent places that are well advertised

So what does a consumer's shopping preferences have to do with Froogle? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. Google has hammered the consumer's nail right on its head.

It seems to be a rare exception to the old expression, "there's no such thing as a free lunch". At Froogle, if you're attempting to promote your products or services, lunch is on them. It's on the house!

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle Facts

Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

Selling food & beverage online? Is it possible these can be found in Froogle.

What follows are some recommended steps toward getting your food & beverage products found in Froogle using their data feed system:

1. Go to the Froogle Merchant Center and sign-in
   If you do not have an account, open one and enter the merchant area.
   
2. Set-up an FTP account
   Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
   
3. Adjust your feed's settings
   Your feed will have a filename and other parameters. You must set this up as well.
   
4. Upload your feed
   After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.
   
5. Check your feed for errors
   Sign in to your Froogle Merchant Center account to check for any formatting errors in your feed.
   
6. Final content review
   We will review your feed to ensure that its content is consistent with our program policies.

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Homemade Gourmet | Froogle | Dan Hollings | Food | Beverage
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